It takes three pints of water to make a pint of Guinness at St James’s Gate in Dublin.
But at COP27 in Egypt, owner Diageo’s global water director Michael Alexander says they hope to cut it another 30 per cent by 2030.
We know the home of the ‘black stuff’ announced it was going green earlier this year with a project to help its farmers across Ireland work more in harmony with nature.
Micheal tells us efforts to transform their fleet to climate friendly trucks is ongoing. But he says Diageo is also trying to reduce its water use and help locals in drought-hit African nations, where the drink has taken off.