China’s growing dominance in the camera and imaging technology market over the past decade marks a significant shift in an industry once dominated by Japanese brands. ‘Made in China’ used to be a synonym for poor quality but in recent years, Chinese brands have positioned themselves as disruptive forces within traditional markets, offering competitive innovations.
In the 1980s and 1990s, Japanese companies ruled the camera industry. Canon and Nikon were renowned for their high-end optics and reliable mechanics, while Sony and JVC dominated the consumer video world. But that began to change in the 2010s, with the rise of Chinese companies such as DJI, Xiaomi and Huawei.
