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Radio France Internationale
Radio France Internationale
Lifestyle
RFI

The self-taught French nose bringing history to life through fragrance

Alexandre Helwani is a self-taught nose, in an industry that can be secretive and closed off to outsiders. © The Perfume Chronicles

Young Frenchman Alexandre Helwani is using ancient texts and forgotten techniques to bring old fragrances back to life. Through experiments in his laboratory, this self-taught 'nose' merges history, culture and smell to create scents such as the Bible and the Odyssey.

"There are no perfume historians as such. We have historians of trade, food, medicine and all of them, at some point, will talk about perfume or publish perfume recipes, without really taking an interest in it," Helwani told RFI.

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