Skincare expert Caroline Hirons is renowned as the “most powerful woman in beauty”
(Picture: Caroline Hirons)Caroline Hirons breezes into the boardroom of her west London office with the scrubbed-clean, peaches and cream complexion of a milk maid (any Hirons fan would know that she calls her skin “mature” — in real life it looks poreless and expensive). Since adding “tech entrepreneur” and “skincare founder” to her CV (she launched the Skin Rocks app in the summer and quickly followed it with the first products from her new Skin Rocks skincare line — a pair of vitamin A serums: Retinoid 1 and Retinoid 2), the “most powerful woman in beauty” has become busier than ever.
Today, she has back-to-back meetings, she explains, though she drops into focus mode as soon as we begin talking. The thing that really makes her tick, she tells me, is business — she likes new ideas, problem-solving, taking action. This business is her life, she gestures around the boardroom (all very Instagrammable, down to the pink marble-topped boardroom table), she doesn’t do hobbies or holidays — “actually, no, I went to Italy for four days in July — it was too hot, and I was moaning the whole time”.
