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Marie Claire
Marie Claire
Lifestyle
Natalie Hammond

The Secret to Getting Dressed Faster? Start With Your Signature Colours

Signature Colours.

The world has fallen, yet again, for Carolyn Bessette Kennedy, whose mythically good style has been imitated with such panache in Love Story, Ryan Murphy's retelling of perhaps the most glamorised marriage in 20th century America, that her outfits are being referenced, and recreated, like never before. Consistency is one reason her wardrobe is not just iconic but something of a touchstone when it comes to the '90s. CBK wore a lot of neutrals, largely sticking to black, white, beige and denim. This is why her name is so often associated with minimalism and the concept of a capsule wardrobe, but it's also why her outfits were so good so much of the time. She found her signature colours—as well as cuts—and wore them religiously.

In 2026, a personal colour palette is something of a growing trend. At Copenhagen Fashion Week, the colours you see on the streets are diametrically opposed to what’s happening skywards (a rather uninspiring grey that feels very January). It’s common to see tomato reds, sugary pinks and cobalt blues, as well as lesser-spotted hues such as teal, chartreuse and turmeric, all flashes of brilliance that pair with the city’s personality (less polished than Paris, just as cool as London).

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