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T3
T3
Technology
Mat Gallagher

The Secret(lab) to success – how two pro players created a gaming chair empire

Secretlab CEO Ian Ang.

Secretlab has seen an incredible trajectory in its nearly 12 years of operation. Started as a passion project by two professional gamers in Singapore, it has grown to be a billion-dollar company and the authority in gaming chairs and desks. Through the global pandemic, it saw a huge rise in demand by those looking to kit out their home office, and since then, it has refined its offering and brought in new solutions to bolster its range.

Today, Secretlab still has a very select line of products, but is about to launch what could be its boldest move yet. The Atlas is a chair aimed directly at the home office market, for users who want the comfort of a gaming chair, in a smaller, more manageable form. I sat down with co-founder and CEO Ian Ang in his Singapore headquarters to discuss the gaming roots, product development and aesthetic evolution of the company he and Alaric Choo have built

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