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The Independent UK
The Independent UK
Travel
Lucy Thackray

The secret decision-making behind ‘best-of’ travel lists – and why they always seem to get it wrong

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It’s that time of year again. “These are the destinations to visit in 2024,” trumpet the world’s travel publications, spinning the bingo cage of nations and emptying out 10 or so contenders. Over the years these lists have gone from something lighthearted – a handful of snapshots for your next holiday inspiration – to something more complex and layered.

Sub-categories were added: best for sustainability, best for families, best value. Some titles began cramming five or six small-scale choices (this national park, that third city) into one entry. The madness culminated with this year’s Lonely Planet list, which (to mark 50 years of the brand) namechecks 50 locations we must visit in 2024. Fifty! That’s more countries than some of us will get to in a lifetime. Meanwhile, National Geographic published 30. It hardly helps narrow down our two holidays for the next calendar year.

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