Three years ago, ex-fashion buyer and extremely cool Paris-born, London-based tastemaker Laura Vidrequin Roso was pregnant and couldn't fit into her favorite Levi’s 501 jeans anymore. Instead of buying stretchy maternity pants, the former Net-a-Porter and Ralph Lauren merchandiser found a different solution: a twenty-year-old Hermès silk scarf folded into a triangle and knotted around her waist to hide the open button fly of the denim. Now, the MacGyver hack Roso used for her baby bump has become the biggest summer 2025 trend.
The hottest item you can wear this season is a scarf—or any spare piece of fabric, really—tied casually around your waist. In early June, Leandra Medine Cohen, the fashion writer and creator of The Cereal Aisle newsletter, declared, “Pareos are the answer to summer dressing drama." Cut to mid-July, and hardly a day goes by when I don’t see a fashion girl sporting a Pucci print scarf or paisley bandana around her waist.
