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My Imperfect Life
My Imperfect Life
Naomi Jamieson

The 'Salted Granola' aesthetic is TikTok's latest outdoorsy style trend for summer 2023

TikTok Sephora Urban Outfitters Zara
Salted Granola aesthetic: products from Maison Margiela, ZARA, Abercrombie and Urban Outfitters in a cloud background

The 'Salted Granola' aesthetic is TikTok's latest style obsession, joining the likes of the 'Coastal Cowgirl' to dominate your capsule wardrobe this summer. But what does this latest fashion vibe entail, exactly?

Honestly, we swear the names of these TikTok 'aesthetics' just get more and more extra by the day. Now, replacing the likes of 'Vanilla Girl' and 'Coastal Grandmother'—which dominated the 2022 fashion trends—comes a new, even more beachy and outdoorsy look that is altogether more casual, dubbed the 'Salted Granola' trend.

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