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The Guardian - UK
The Guardian - UK
Lifestyle
Eva Wiseman

The ‘sad beige’ trend for kids goes against all my wild instincts

Young girl in long white dress floating in bedroombedroom, girl, child, pink, kid, playroom, female, young, adolescent, luxury, elegant, fashion, dress, fall, brunette, pink room, private, girly, feminine, sleep, dream, fly, levitate, float, rise, gravity, fantasy, surreal, fairytale, toys, wish, imagination, creative, concept, cat, lamp, books, gifts, wonderland, white dress, long hair, snooze, nap
Let rip: ‘The trend’s exquisite emptiness is still seen as morally superior to a home filled with furniture, let alone mess.’ Photograph: Paper Boat Creative/Getty Images

I try not to judge other parents, I try my best – their plight is my plight, their weekly struggles to remain sentient in the soft play, their daily wrestles and nightly fights are my weekly etcs – but sometimes I am… tested.

I’m talking, of course, about the devotees of what has recently been described as “sad beige”. These are parents who, following current fashions, dress their children like small peasants in mournful shades of oat and camel, buy simple toys in “earthy” tones and decorate their bedrooms with such deafening taste and restraint that it’s clear the children are less likely to be playing with Lego here than whittling a bowl for mother to fill with her own milk.

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