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Fortune
Fortune
Jeffrey Sonnenfeld, Steven Tian, Stephen Henriques

The SaaSpocalypse that wasn't – how Salesforce, Booking and IBM are thriving with AI

mb (Credit: Chris J. Ratcliffe/Bloomberg via Getty Images)

The apocryphal quip attributed to Mark Twain, “the rumors of my death are greatly exaggerated,” rings true for certain companies in the software space amidst widespread but premature fears of AI-driven obsolescence.

Over the last year, approximately $2 trillion in software value has been torched on fears that AI will render many software businesses obsolete in the years ahead, in what has become known as the “SaaSpocalpyse,” prematurely announcing the death of the software as a service (SaaS) sector.

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