From Turkish restaurants to Asian shops and 'Nottingham's best hair salons', a community has spoken with pride about how "immigrants turned a rough area into a multicultural street". It is the authentic cuisine scene and international shops on Alfreton Road that make people feel like they are "travelling the world" on foot.
Traders on the busy street in Radford said shoppers come to the area for exclusive, international products that cannot be purchased from a standard supermarket. Communities who came to Nottingham 'for a better life' said the area has not always been so popular with shoppers as it is now.
Hilary Silvester, executive chair of the Nottingham Civic Society, said immigrants who came to the city have brought 'life to the area', adding: "It represents another city of Nottingham. I think it is good to have these areas that bring life to the city.