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International Business Times
International Business Times
Craig Lebrau

The Role Of Patient Advocacy In The Business Of Healthcare

Dr. Sulagna Misra (Credit: Misra Wellness)

The American healthcare system has gone awry, increasingly motivated more by financial incentives and corporate profit than its core mission of providing affordable quality care for patients. From massive insurance conglomerates to renowned hospital chains, too many players have put profit over their fundamental purpose of promoting health and healing.

Enterprising physicians like Dr. Sulagna Misra, founder of Misra Wellness in Los Angeles, have witnessed this travesty unfolding firsthand and are charting a new path forward. "We're all hemorrhaging, and no one cares," she remarks of the current status quo's failures. Dr. Misra advocates for restoring the sacred doctor-patient relationship by cutting out the cumbersome insurance middlemen through her pioneering Direct Primary Care (DPC) practice.

As US healthcare expenditures continue skyrocketing, patients deserve to understand the underlying forces driving these ever-increasing costs.

Dr. Misra's Journey

Dr. Misra's path to becoming a pioneering voice in patient advocacy was an unconventional one. "I never really saw myself heading into medicine," she admits. Raised in New York City by Indian immigrants who were also physicians, she felt pressured to pursue a career in biochemistry against her creative leanings for art, music, or other interests like criminal justice, law, and even the FBI.

After some soul-searching, Dr. Misra struck a deal with her mother to give medical school a try: if it didn't click, she could return to her passions for singing and performing her own music However, fate intervened when her mother was diagnosed with ovarian cancer shortly after Dr. Misra started her studies in the Caribbean.

"Suddenly, my perspective shifted. I needed to understand the mechanisms of cancer and how cancer does what it does to support her better and help her try to beat it," Dr. Misra recalls. She stuck with medical school, caring for her ailing mother while juggling the academic rigors.

Tragically, Dr. Misra's mother passed away during her intern year, and she then faced another harsh reality of the medical field: having to use vacation time for bereavement instead of being supported through a profound personal loss. It was just one of countless systemic flaws she witnessed first-hand.

Throughout her training, Dr. Misra encountered the pervasive culture penalizing physicians for prioritizing their own mental health and well-being. The pressure to constantly prove herself and accept unethical practices like allowing trained nurses to practice medicine became emblematic of an industry exploiting physicians.

"It's a system that pits us against each other and focuses more on corporate profit than patient care," Dr. Misra states. These cumulative experiences — as a physician, caretaker, and patient herself — ignited her passion for upending the status quo and becoming a voice for empathetic, patient-centered healthcare so patients can see the doctor(s) they wish to.

The Birth of Misra Wellness

Fueled by her first-hand experiences with the healthcare system's flaws, Dr. Misra was determined to chart a new path that would restore the primacy of the doctor-patient relationship. This became the driving vision behind Misra Wellness, her pioneering DPC practice in Los Angeles.

Dr. Misra describes the DPC model as, "Bringing the relationship back to the doctor and patient, and not including the insurance companies." By cutting out the insurance middlemen, Misra Wellness could provide truly personalized, comprehensive primary care through simple monthly memberships. DPC also allows for negotiated prices on labs and imaging that sometimes beat the contracted prices that insurance has with these places.

Rather than being beholden to the constraints of insurance reimbursement codes and administrative bloat, Dr. Misra's membership-based approach allowed her to spend quality time with each patient. She could focus on education, prevention strategies, and tailoring holistic treatment plans to their individual needs.

"In DPC, patients have direct access to their doctor, fostering a proactive approach to their health," explains Dr. Misra. This aligns incentives properly by allowing her compensation to come from keeping patients healthy, not from institutions benefitting from greater treatment volumes.

From weight loss and men's health to integrative and aesthetic treatments, Misra Wellness provides care guided by Dr. Misra's ethos of "Feel, Heal, Reveal." She meets patients wherever they are on their wellness journey, helping them identify core issues, facilitating a healing process, and ultimately unveiling their full potential.

By rejecting the misaligned incentives and bureaucracy of the insurance-based system, Misra Wellness represents Dr. Misra's vision for restoring the ethical foundation of healthcare — prioritizing patient well-being over profit motives. In the process, she has become a pioneering voice for true patient advocacy.

Championing Truly Patient-Centric Healthcare

At the heart of Dr. Misra's mission is advocating for a healthcare model that empowers patients and restores trust in the doctor-patient relationship. From navigating arduous insurance hurdles to challenging industry-wide practices that undermine patient interests, she is committed to being an unwavering voice for those who are failed by the status quo.

"I'm currently filing a claim against a large health insurance company for denying my client coverage for a medication that had been previously approved," Dr. Misra states, illustrating her dedication to tirelessly advocate on her patients' behalf. Her advocacy also extends to the policy front, lobbying for reforms that reduce bureaucratic red tape and enhance preventive care initiatives.

Crucially, Dr. Misra is also championing a shift in how patients approach their own health journey. Rather than being a passive recipient of treatment, she encourages an active, collaborative mindset focused on holistic well-being that addresses often-overlooked social determinants like food insecurity and promotes patient education to facilitate shared decision-making.

"If we replace the 'I' in illness with 'we,' then illness becomes wellness," reads Dr. Misra's signature quote, highlighting the importance of support systems and human connection in the healing process. By fostering open communication, she empowers patients to take ownership of their health, backed by evidence-based guidance.

Restoring trust, equity, and balance to a system burdened by endemic profit motives is an uphill battle. But it is one Dr. Misra is committed to fighting, guided by an uncompromising belief that healthcare succeeds or fails based on how well it serves the very people it is meant to heal.

The Future Of Healthcare

While the road ahead is undoubtedly challenging, Dr. Misra's pioneering work with Misra Wellness offers a glimpse into healthcare's promising future. By proving the DPC model's potential to realign incentives around patient well-being, she is charting a course for it to scale and integrate into the broader healthcare ecosystem.

Key to this is transitioning away from the profit-focused system that has mutated and distorted the once-noble practice of medicine. Instead of behemoth conglomerates and administrative bloat, tomorrow's healthcare could feature a network of patient-centric providers like Dr. Misra, who spend time understanding and treating the whole patient.

From restoring the sanctity of the doctor-patient relationship to removing bureaucratic barriers inhibiting preventive care, this human-centric model demonstrates how prioritizing health over wealth can deliver superior outcomes. According to Dr. Misra, aligning incentives, scaling alternative payment models, and empowering physicians to be patient advocates is the prescription for healing America's healthcare crisis.

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