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Cinemablend
Cinemablend
Entertainment
Dirk Libbey

The Rock Opens Up About New Partnership That Led To Him Land The Rights To His Name

The Rock on Raw.

Dwayne Johnson is one of the biggest names in Hollywood, but in recent years he has become a great deal more. Johnson launched a tequila brand and an energy drink. He owns a share of the XFL football league, and now he sits on the board of directors of TKO Group, which owns his former employer, WWE. As part of that deal, Dwayne Johnson has officially gained total control of the name “The Rock” which he says means “everything.”

When Dwayne Johnson became The Rock in WWE, the name was the property of WWE, not Dwayne Johnson. When his movie career began, movies would advertise that they starred The Rock, because the name was more well known than the name Dwayne Johnson, which was done in cooperation with WWE. In the years since, the name The Rock has been shared between the actor and the wrestling organization, and Johnson has been building his real name to be more recognizable. In a video posted to his Instagram, Johnson says owning the name means a lot to him because he credits it with launching his entire career. He said… 

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