Roald Dahl's stories have been given brand-new, bespoke typographic identities by design studio Baxter & Bailey, working with the Roald Dahl Story Company (RDSC) and Netflix. The studio created a glorious suite of 20 logotitles, and the result is a real feast for the eyes – playful, bright, characterful and distinctive – and joyfully eccentric.
The work builds directly on the existing RDSC brand identity, originally designed by Emily Oberman, partner at Pentagram's New York office. Central to that identity is a mischievous and inventive typeface, Fantastic Mr. Font, developed by Oberman in collaboration with type foundry Pangram Pangram.
