- Report finds adults are spending four hours a week on reputation management, compared with 2.5 hours on developing skills
- This seems to be a response to the belief that professional opportunities increasingly favour people who communicate confidence publicly
- Workers think they need to not just be capable, but also demonstrate their abilities
Research from MyIQ has uncovered a new trend: establishing professional credibility requires regular reputation management on social media, and is becoming more important than actually developing new skills.