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FourFourTwo
FourFourTwo
Sport
Harry Croft

The Rising Commercial Value of Female Footballers, and the Continuing Disparities

Football EE Defy FourFourTwo Lucy Bronze Adidas NIke
The Germany away shirt for the Euros.

The last two years have seen the profile of women’s football and the commercial value of female footballers increase rapidly.

The Women’s European Championships in 2022 acted as a catalyst, with the Women’s Super League (WSL) benefiting almost instantly after the tournament.

A record-breaking 87,192 fans attended the final at Wembley, the highest attendance for any European Championship game – men’s or women’s.

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