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Evening Standard
Evening Standard
World
Martin Robinson

The Rise of the Bike Hire Tribes

Which bike tribe are you? Illustration by Lydia Silver

(Picture: ES Magazine / Lydia Silver)

When ‘Boris bikes’ were unveiled in 2010 (officially Barclays bikes, now Santander Cycles), a new era of cycle hire in London began. To a degree. It’s hardly turned the place into Amsterdam, has it? However, a new explosion of bike rental companies is trying to remedy that, alongside a few e-scooter hire companies currently being trialled. More people are embracing them after the pandemic made the Tube into a lab rat death run, but with so many brands to choose from, it’s important to know what tribe you will be joining. Here’s our guide.

Santander Cycles

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