“I used to love this,” says the woman standing next to me in Boots. With a wistful sigh, she places the bottle of serum back on the shelf. The only thing standing between her and her favourite Elemis Pro Collagen Renewal Serum isn’t the £78 price tag but a carrot. “It only scored 33 on Yuka,” she whispers, by way of explanation.
Beauty scanning apps that determine the toxicity of your skin and hair care are booming. Arguably, the most famous of these is the Yuka App with its distinctive vegetable logo, which an estimated 5 million people in the UK now consult for cosmetics and food purchases.
