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Tom’s Guide
Tom’s Guide
Technology
Alex Hughes

The rise of $200/pm AI plans — why Perplexity, ChatGPT and Gemini are all going up

Perplexity on iPhone.

AI systems aren’t cheap to run. Between the huge amount of training, the servers to keep them going, and the teams made up of the best brains in computing, the money has to come from somewhere.

Originally, that cash seemed to be coming from investing, as the push for AI development received rounds and rounds of funding. Now, the costs are turning to you, the user of the tools.

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