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Evening Standard
Evening Standard
Entertainment
Martha Alexander

The rise and fall of the celebrity ‘It’ dog

Pugs not drugs! Pug life! Pugs and kisses!

A firm fixture on greetings cards, T-shirts and the laps of celebrities, the flat-faced, short-haired nugget of a canine is the ultimate It dog: compact, cute and endlessly Instagrammable. It is also, according to the Royal Veterinary College, a breed twice as likely to experience at least one disorder each year, compared with any other dog.

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