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The Economic Times
The Economic Times
National
Muskan Singh

The rise and fall of forgotten coffee brands that shaped American nostalgia and culture-What happened to the coffee brands Americans grew up with and why do they still resonate?

For many Americans, the smell of coffee can bring back memories before the first sip is even taken. Once-common names such as Gold Shield, Savarin and Schilling have largely disappeared from supermarket shelves, but they have not disappeared from people’s memories. This National Coffee Day, those old brands offer a look at how much American coffee culture has changed.

Coffee was once closely tied to a simple home routine. A big can of coffee, a kitchen filled with its smell and an automatic drip machine were familiar parts of everyday life.

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