As a cultural historian who has worked with and lectured on the drinks industry for many years I was asked to write a book about post-war Britain and the drinks that made it. I immediately knew I had to include Babycham – a post-austerity tipple that had made Britain smile.
Britain in the early 1950s was gradually emerging from the shadow of war and was dealing with bankruptcy and post-war shortages. By the time of Queen Elizabeth II’s coronation in 1953, British manufacturing was getting back on its feet.
In that year, a little-known Somerset brewery, Showerings, hit upon a novel idea: offer cash-strapped Britons sick of the grey years of austerity a festive, sparkling alcoholic tipple that was cheap but fun. Thus was born Babycham, the celebratory drink that looked like champagne, but wasn’t.
