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The Guardian - US
The Guardian - US
Lifestyle
Kady Ruth Ashcraft

‘The right has won the family’: my relentless search for lefty mommy bloggers

Three raised hands holding baby bottles emerge from a smartphone
‘Being a mom is so political … You are navigating through the healthcare system, you are probably not getting paid leave,’ said content creator Kate Glavan. Illustration: Guardian Design / Getty Images

For someone who doesn’t have a marble island in their kitchen I spend a disproportionate amount of time staring at marble kitchen islands, slack-jawed, brain turned half off. That’s because I consume a lot of videos from mommy bloggers, mom influencers and the like. In kitchen “closing shift” videos, they wipe down their islands and reset by lighting luxury candles, the glow accentuating their respectable cosmetic procedures. Other times I watch them waltz through their morning routines: getting kids out the door, sweating it out in boutique fitness classes, showing off Amazon hauls, or explaining their children’s matching holiday photoshoot outfits.

For better or worse, this is how I have chosen to spend my one wild and precious life: consuming blissfully low-stakes motherhood content on my phone. It is domestically competent ASMR that also satiates my desire to peek into everyone’s bathroom cabinets. I nod in unsolicited approval as a TikTok mom I follow shares her green juice order. Fascinating. I should drink something like that. Another posts timestamps of her baby’s night-time sleep schedule. I, who lives between walls that have never heard the wail of an infant, ingurgitate the entire video.

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