As the calendar turns to January 1st, millions of Americans resolve to eat healthier, lose weight, and join a gym. Grocery retailers anticipate this massive shift in consumer behavior and adjust their pricing strategies accordingly. Just as turkeys are expensive in November and chocolate is pricey in February, “wellness” foods see a predictable price surge in January. This “Resolution Tax” affects specific categories of health foods, meaning that your good intentions can cost you significantly more if you buy the wrong items at the wrong time.
