The new BBC TV show Freeze the Fear is set to introduce the British public to Dutch extreme athlete Wim Hof.
Dubbed The Iceman, Hof is known for his extreme feats of endurance in dealing with cold and freezing temperatures and for developing the Wim Hof Method, which uses cold therapy, breathing, and meditation to help improve people's lives and wellbeing.
The new show, which features Wim alongside hosts Holly Willoughby and Lee Mack, sees eight celebrities embarking on a once-in-a-lifetime adventure in the Italian mountains in sub-zero conditions.
