The Range has announced it's "embracing" its store name after multiple calls from shoppers. The popular variety retailer cheekily took to Instagram on April Fool's Day to introduce its new mascot as the debate over what the store is called continues.
It comes after a shopper pointed out in 2020 that the budget store's well-known blue logo also features an "R" in an orange circle, questioning whether The Range is actually called The Orange. Since then The Range has clarified multiple times that it's not named after the citrus fruit, but many customers have admitted they simply can't unsee it.
In case you missed it, the original post read: "So I blew my own mind today. I realised that the range has an R in an orange circle as their logo, but I can't unsee it as saying anything other than orange now? Has it been called the orange all along and we've not noticed? Honestly I am baffled. Someone please explain this to me and restore my faith in humanity."
