When it comes to finding stylish home furnishings at a reasonable price, not many places beat The Range, and it's become a haven for lovers of cushions, kitchenware, and decorative storage containers.
But did you know that some people are convinced it's not called The Range at all?
According to some eagle-eyed shoppers, there's a "hidden message" within the store's logo that's plastered on the front of every single one of the retailer's storefronts - and now that it's been pointed out, others have said they "can't unsee" it either.
The Range's logo features an orange circle with an R in it which sits right next to the word "Range", leading some people to believe the shop is actually called "The Orange".
One woman revealed the hidden name in a post on Facebook, where she said: "So I blew my own mind today. I realised that The Range has an R in an orange circle as their logo, but I can't unsee it as saying anything other than Orange now?
"Has it been called The Orange all along and we’ve not noticed? Honestly, I am baffled. Someone please explain this to me and restore my faith in humanity."
And the shopper's post left other fans of The Range equally as confused, as they admitted they'd never noticed the bizarre logo placement before and were now convinced the shop was supposed to be called The Orange.
One person said: "I see what you mean! I've never noticed that before."
While another added: "Never noticed before but that's now going to be stuck in my head."
And a third said: "Now I only see it as Orange ... that's mad."
But others said they'd actually started off by calling the shop by the wrong name when their local stores first opened, and had to be corrected by friends and family.
Someone posted: "I actually called the Range 'Orange' for the first few weeks after it opened until someone corrected me. It's a bit of a rubbish logo!"
To put people out of their confused misery, The Range have since set the record straight over on their Instagram account, @therangeuk, where they insisted their official name has, and always will be, The Range.
They said: "We've received so many messages about this viral post. It's taken you all a while to notice! We do love the colour O-Range but all jokes aside we are officially called 'The Range'."
But in true British spirit, many shoppers have decided they don't care what the official statement is - they much prefer calling the shop The Orange now.
One said: "Calling it The Range is old school. It's The Orange for me from now on."
As another wrote: "Wait, what? Now I will only refer to it as Orange."
Do you have a story to sell? Get in touch with us at yourmirror@trinitymirror.com.
