Bixby’s never really been my smart home voice assistant of choice, and I’d wager that’s the same for most smart home enthusiasts. Much like Apple’s Siri, Bixby is more of a nice-to-have for those already in the wider Samsung ecosystem, lagging behind in terms of features and functionality when compared to the likes of Google Assistant and Alexa.
That could all be about to change, however. During this week's series of global launch events, Samsung announced that Bixby is about to get a whole lot smarter, thanks to Generative AI.
