The Open Championship continues to get bigger and bigger each year, and now, for 2024, The R&A have announced a new partner for not just this year at Troon, but also for the future of the golf’s oldest Major championship.
Working with 900 of the largest sporting organisations, including the likes of the United States Golf Association, The International Olympic Committee (IOC), WWE, UEFA, NFL and Formula 1, 'Fanatics' and The R&A have announced an exclusive, long-term omnichannel retail and merchandising partnership across both The Open and AIG Women’s Open.
