Social media has transformed fashion from a seasonal art form into a relentless cycle of consumption, powered by influencer culture, algorithmic micro-trends, and a deeply human need to belong. But as much as it accelerates fast fashion’s grip, social media also holds potential as a tool for resistance – one that campaigners and educators are learning to wield with nuance and purpose.
“Fashion marketing will go wherever the people are,” says Venetia La Manna, fair fashion campaigner and co-founder of Remember Who Made Them . “Social media is an ideal place for brands to market to us, because the apps are free, so we think we’re not paying. But we are—giving away our data, our attention, and often, our money.”
