A new bargain shop that was expected to fill a city centre prime unit is yet to open, two months after it said it would. The old Sports Direct unit on Oxford Street in Swansea city centre has stood empty ever since the company left a year ago.
While Sports Direct relocated to Parc Tawe retail park, posters appeared on the huge 7,000 square foot unit advertising a new bargain shop 'Sterling Plus' would be taking it on. The "Grand Opening" was promised for April 2023 but the shop has still not opened - and there's nothing to suggest the site is anywhere near ready to open either.
There's no signage on the unit and there doesn't appear to have been any construction works. WalesOnline understands no-one has been seen going in or out of the unit since Sports Direct closed down and the posters put up earlier this year remain untouched. The April 2023 opening has long been and gone although they continue to boast: "Coming Soon Sterling Plus. Your one-stop Superstore for all your daily needs at competitive prices. More value for your money. sterlingplus.uk Grand Opening - April 2023."
