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The Guardian - UK
The Guardian - UK
Sport
Suzanne Wrack

‘The purpose is social good’: Watford Women draw unique US investment

Watford United States Judy Reyes Helen Ward Football
Judy Reyes (centre) poses for a photo during the Watford Women x Sound of Gol launch event
Sound of Gol, a not-for-profit organisation, wants its linkup with Watford Women to help further its ‘social activism’. Photograph: Watford FC

American investment in English football clubs is on the rise – from Arsenal to Chelsea, Wrexham to Birmingham – the game is attracting billionaire investors and high-profile celebrities. Next in line are Watford Women. But this investment is different.

Watford’s new partner is the Hollywood-based not-for-profit organisation Sound of Gol and the motivation is simple. “Educate and empower the Latina woman, so they can educate and empower the Latina girl,” says its co-founder, director and producer George Valencia.

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