‘The product wasn’t ready’: Tim Cook says the Apple Maps launch was his biggest mistake — even as Google confirms that the new Siri delays will stretch beyond two years

A person holding an iPhone showing Apple Maps on its screen, with Tim Cook alongside the iPhone.

• Tim Cook said he regretted the shaky launch of Apple Maps in 2012
• The Apple CEO said the company learned from its mistakes
• Yet it comes as Apple’s Siri revamp looks to be delayed by over two years

Tim Cook is stepping down as Apple CEO after 15 years at the helm, and after all that time you’d imagine there might be a moment or two that he looks back on with regret. As it turns out, there is, as he recently revealed to Apple employees in a leaked town hall meeting — but I’m wondering if he might have made a different choice.