‘The problem is a feast of information but a famine of knowledge’ – the truth behind why cyclists are so terrible at buying bikes

Cyclist drinks a coffee looking at bikes on the screen with massive weight and watt saving claims.

I entered our workshop the other morning straight into an in-depth discussion between a client and one of our mechanics about the merits of a brand’s new aero wheelset.

“It can save me 20 watts, and it's 20g lighter than last year's, for only £3,000.”