
The so-called 'Pay or Consent' or 'Pay or OK' model made headlines across Europe as online services began pushing the boundaries of GDPR rules on user consent. Some companies – mainly news publications starting from 2018 – have started asking for a fee to be able to opt out of data sharing and personalized ads. After Europe, some of the most-read UK newspapers are now testing the privacy paywall.
That's right, accessing the free news of some of the most popular UK news sites now has a cost – pay a monthly fee or give up your personal data. The question is: are you ready to pay for what should already be yours, your right to privacy?