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Omar H. Fares, Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University

The price of love: Why millennials and Gen Zs are running up major dating debt

Are you looking for love in all the wrong places? (Shutterstock)

The average American invests US$120,000 throughout their lifetime in pursuit of love, spending significant money on romantic dinners, movie outings and thoughtful gifts, not to mention personal grooming and cosmetic products.

As a result, according to a survey by LendingTree, 22 per cent of millennials and 19 per cent of Gen Z have begun to incur “dating debt.”

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