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The Times of India
The Times of India
Lifestyle
TIMESOFINDIA.COM

The plus size potential

It's not about what size you wear. It's about how you wear your size. Somewhere around the year 2000, department stores and some of the comprehended fast fashion brands commenced a line of plus-size ready-to-wear and lingeries with equal love and respect for the silhouettes and style. Rapidly market switched on to get fueled with additional sales and revenue through their plus-size adventure. On the path of versatility and diversity, it has taken nearly two decades for this giant to get bigger n stronger along with a wave of plus-size purchasing to strengthen. Increased sales of female apparel have been spurred by a larger selection of fast fashion brands.

A plus-size battlefield

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