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The Guardian - US
The Guardian - US
Lifestyle
Alaina Demopoulos

‘The pendulum is swinging back to Puritanism’ – but the Magic Wand ‘massager’ endures

ad shows woman half-smiling with eyes closed, under superimposed image of massager, with the words 'hitachi massager, hv-210' on the top right and an apparent postmark at the top left
A 1975 ad included in the original trademark application for the Magic Wand. Photograph: Vibratex

In a Goop-ified world where one can purchase sleek, luxury vibrators for up to three figures, how has one sex toy that’s existed for 55 years garnered such devotion? It’s a question the sex writer Kate Sloan explores in Making Magic, a new podcast about the clunky, white-and-blue, straight-from-a-70s-porn-set Magic Wand Original Massager.

Sloan first became interested in the Magic Wand when she was a 19-year-old spending her gap year writing a sex toy review blog called Girly Juice. Later, while working at a sex store, Sloan noticed how customers would come back to buy the Magic Wand over and over again, eager to replace their old ones with the same model.

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