From Gucci vs Guggl to Ferrari vs Wee Power, legal disputes over brand names and logo designs are often billed as David vs Goliath battles, but they tend to blow over. A corporate giant might get dubbed petty getting litigious against a smaller business, but that doesn't tend to turn customers against it on a large scale. Patagonia vs Pattie Gonia hits differently, and it's turning into every brand's worst nightmare.
If you've not heard the news, Patagonia, the clothing company, is suing a climate activist drag queen called Wyn Wiley, who performs under the name Pattie Gonia. It's alleging trademark infringement after Wynn's company, Entrepreneur Enterprises, filed an application to use the Pattie Gonia name, including on clothing, with a logotype that apparently uses similar typography to the Patagonia logo.
