The Oscars have entered the age of artificial intelligence (AI). Last week the Academy of Motion Picture Arts and Sciences explicitly said, for the first time, films using generative AI tools will not be disqualified from the awards.
It’s a timely decision. As generative AI becomes more integrated into filmmaking, debates over creativity and authorship are intensifying. Writers’ strikes and fears of artistic displacement have dominated recent industry discussions.
But how do audiences feel about the use of AI in films? Our research suggests they may be more open to it than the industry might expect.
