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PC Gamer
PC Gamer
Andy Chalk

The organizers of E3 announce a new event called iicon, but it's not open to the public and you probably don't want to go anyway

E3 ESA the Entertainment Software Association Entertainment United States Dice
Iicon - Interactive Innovation Conference logo.

E3 died in 2023 but the Entertainment Software Association is still around, and it's just unveiled its new idea: "a first-of-its-kind event designed to connect visionaries, thought leaders and innovators from across industries to harness the power of interactive entertainment" called iicon.

Two things right off the start: No, this is not a reborn E3, and no, I didn't spell it wrong. Iicon is a snappy abbreviation for the Interactive Innovation Conference, and its goal is to provide attendees "exclusive access to visionary keynotes, engaging discussions and workshops, and elite networking opportunities with executives shaping the future of entertainment, business and technology." Those executives will come from companies including Amazon Games, Disney, Electronic Arts, Epic Games, Microsoft, Nintendo of America, Sony Interactive Entertainment, Square Enix, Take-Two Interactive, Ubisoft and Warner Bros.

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