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The Guardian - UK
The Guardian - UK
Business
Tim Adams

‘The optics are terrible’: how Rishi Sunak’s 2020 ‘eat out to help out’ scheme backfired

Promoting his ‘eat out to help out’ scheme, an unmasked Rishi Sunak serves curries at Wagamama on London’s South Bank on 8 July 2020.
Promoting his ‘eat out to help out’ scheme, an unmasked Rishi Sunak serves curries at Wagamama on London’s South Bank on 8 July 2020. Photograph: Simon Walker/HM Treasury

There is no blue heritage plaque above the stainless-steel open kitchen at the branch of Wagamama at London’s Festival Hall – but the restaurant might have claims to one. It was here, in delivering a couple of plates of katsu curry – one chicken, one vegan – on 8 July 2020, that our current prime minister in effect launched his campaign for the country’s leadership.

During that lockdown spring as pandemic chancellor, Rishi Sunak had one of the few enviable public roles: he was cast as the man who saved the economy by giving money away. By the time he pitched up at Wagamama that lunchtime, his various Covid-help schemes had dished out £176bn in furlough payments and loans and deferred taxes. In those efforts Sunak, little known before the crisis, had sometimes looked like the only sober and responsible member of her majesty’s government. The headline act of his summer budget statement, “eat out to help out”, changed that narrative.

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