Pune: On the outskirts of Pune, where trucks carrying freshly harvested vegetables arrive daily and workers move crates through temperature-controlled facilities, a different picture of India's quick-commerce race begins to emerge.
The country's grocery battlefield is often portrayed as a contest of delivery timers, discounts and app notifications. Consumers see promises of groceries arriving in 10 minutes. Investors track market share gains. Competitors race to open dark stores across urban neighbourhoods.
