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Creative Bloq
Creative Bloq
Technology
Joe Foley

The OpenAI Studio Ghibli controversy could be a test for art copyright in the AI era

An AI-generated image of Sam Altman in the style of Studio Ghibli.

You've probably seen by now that OpenAI's latest AI image generator in GPT-4o can apply a Studio-Ghibli look to anything from common online memes to images from the news. Even brands like McDonald's have jumped on the viral trend of 'Ghiblifying' anything and everything.

People have been using GTP-4o to generate Ghibli-style memes, landscapes, portraits and even events from history and current affairs. While it may seem frivolous, it could be remembered as a turning point for attitudes to AI imagery, and as a key test for copyright.

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