In Britain, we love snacks. Pastries with our coffee, biscuits with our tea, a packet of crisps before lunch, and a 3pm sweet treat to tide us through to dinner are just a handful of the between-meal moments that have formed a regular part of our common dietary schedule.
On average, we snack 2.3 times per day, every day. In fact, the UK snack market has grown to such an extent that it was valued at more than £3bn in 2024, with chocolate-covered biscuits or cookies singled out as Britain’s bestseller.
