Diversity training is more effective when it’s personalized, according to my new research in the peer-reviewed journal Applied Psychology.
As a professor of management, I partnered with Andrew Bryant, who studies social marketing, to develop an algorithm that identifies people’s “personas,” or psychological profiles, as they participate in diversity training in real time. We embedded this algorithm into a training system that dynamically assigned participants to tailored versions of the training based on their personas.
We found that this personalized approach worked especially well for one particular group: the “skeptics.” When skeptics received training tailored to them, they responded more positively – and expressed a stronger desire to support their organizations’ diversity efforts – than those who received the same training as everyone else.
