Alex Jones was left embarrassed on The One Show today - as her phone went off live on air.
The presenter helmed the BBC One show tonight alongside Jermaine Jenas, where she was chatting with Gabby Logan and Watchdog's Nikki Fox about celebrities being caught up in scams after their faces were used without their consent. There was a VT, where Anne Hegerty from The Chase spoke of how a company used her face without permission to promote diet pills.
One woman explained how she had been taken in by the scam, reassured that Anne - who is known as The Governess on the ITV quiz show - was seemingly behind it. Nikki explained how these fraudsters would use celebrity faces to earn 'trust' amongst shoppers.
