Ahead of Pride Month, The North Face is celebrating LGBTQ+ communities in every space, including (and especially) the outdoors. Headlining the brand’s Summer of Pride series of events is a collaboration with drag queen, environmentalist, and community organizer Pattie Gonia, who will host outdoor activities designed to build and support local LGBTQ+ engagement.
“We believe that exploration is for everyone and it is critical to empower and uplift voices in the LGBTQ+ community in order to make the outdoors an equitable and safe space for all,” said Mike Ferris, The North Face VP of Global Brand Management, in a press release. “The Summer of Pride series is one of the ways we’re working to promote a more accessible and welcoming environment for individuals from all backgrounds to gather and experience the joy of the outdoors.”
