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Evening Standard
Evening Standard
Lifestyle
Rose Beer

The no-makeup-makeup look is beauty’s Holy Grail: Here’s how to do it like the A-list

While I love a statement lip or flawlessly executed smoky eye as much as the next human being, it has been the pursuit of that timeless breed of stealthy, intelligent, undercover, your-skin-but-better beauty which stole my heart (and subsequently hours of my time), when I entered the beauty industry more than a decade and a half ago.

Known as no-makeup-makeup, this movement seeks radiance without obvious trace of product, celebrates skin’s natural texture, individuality and discrepancies, and suggests ( to the untrained eye at least), that you woke up like this; polished, but effortlessly so, glowing but not glittering, radiant but we’re not quite sure how.

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